Abstract: There is a method of generating a business lead from a user of an automatic teller machine (ATM), including: reading identifying information from an ATM card of the user; presenting the user with a business offer; enabling the user to affirm a desire to be contacted by actuating only a single actuator; gathering user contact information; writing the contact information to the card; associating the contact information with the affirmation of the offer; and providing a business lead to a vendor. There is also: associating the identifying information and the contact information; presenting a second offer; receiving an affirmation of the second offer; accessing the contact information from the storage device according to the association with the identifying information; and associating the contact information with the affirmation of the offer. A record of the offer/acceptance is stored on the card.