Abstract: Various aspects described herein are directed to a system that develops and manages releases of software applications. The system includes a server-side branch management module to automatically create one or more branches for deployment of a software application release, a deployment repository to store one or more box sets for a plurality of artifacts for the software release, and a code repository to store the plurality of artifacts. The system may further include a release management module configured to manage continuing releases of the software application, a continuous deployment dashboard module configured to receive the plurality of box sets from the deployment repository, and one or more development modules configured to create or modify at least some artifacts of the plurality of artifacts. The plurality of artifacts are automatically tagged with respective packaging types for automatic generation of the plurality of box sets.