Abstract: Embodiments of the present technology provide systems and methods for creating digital advertisements using an advertisement creation and auction platform. Systems may comprise a first interface configured to select content to be used in creating a digital advertisement and to receive input from an advertiser, the input comprising advertisement campaign objectives and an audio clip asset creation engine configured to create a plurality of audio clip assets. Systems may further comprise a digital advertisement creation engine configured to automatically select an audio clip asset of the plurality of audio clip assets based on the advertisement campaign objectives, merge the audio clip asset with the content, and generate the digital advertisement. Systems may also include a user feedback engine configured to monitor and analyze user behavior in response to the digital advertisement and generate feedback metrics to improve the digital advertisement.