Abstract: An array of paper towel products, especially paper towel products, associated with non-indicia textual indicia that are psychologically matched to intensive properties of the paper towel products; processes for making such an array of paper towel products are provided, and marketing articles associated with displaying and/or advertising an array of paper towel products.

Abstract: The present invention relates to a product package assembly comprising: a plurality of fibrous structure products wherein each fibrous structure product comprises a textured surface; one or more inner packages that surrounds the plurality of fibrous structure products; an outer sleeve fitted over the inner package, the outer sleeve comprising: a. an outside face intended to be displayed to a consumer when the package is displayed for sale, the outside face comprising one or more product feature display areas that represent a product feature of the fibrous structure product; b. an inside face; and c. one or more open sides forming at least one inner package receiving pocket.