Abstract: A system for displaying a product is disclosed. The system includes a wall having a recess therein and a display structure that defines the recess. The display structure extends through a front surface of the wall and includes a frame having a top panel, a bottom panel, and two side panels. The top and bottom panels are longer than the side panels. The system further includes a plurality of modular display units disposed within the display structure. Each modular display unit extends from the bottom panel to the top panel. At least a first one of the modular display units includes a frame open to a front exterior of the display structure and at least a second one of the modular display units is not open to the front exterior of the display structure. The system further includes a plurality of display elements disposed within the plurality of display units.

Abstract: A display apparatus, such as a table, for display consumer products, such as electronic devices, is disclosed. The table may include a display cavity for displaying products. The display cavity may include a transparent glass panel defining a top portion thereof so as to allow consumers to view products housed within the display cavity. The table may include a lighting system configured to illuminate at least a portion of the display cavity. The table may also include a cooling system for maintaining or modifying the temperature within the display cavity. A rotatable display panel defining at least a portion of the bottom of display cavity may rotate from the bottom of the table to allow a user can access the products within the display cavity.