Abstract: Various embodiments of a system and method for digital rights management with system individualization are described. In various embodiments, a DRM component may generate a request for machine-specific credentials specific to the system on which the DRM component is implemented. This request may include device information of component(s) of such system. The DRM component may also receive an encrypted response that includes the machine-specific credentials. This encrypted response may be encrypted with a machine-specific encryption key generated from the device information. In various embodiments the response may be generated by an individualization server that verified the request for machine-specific credentials. The DRM component may also, based on the device information of the system on which the DRM component is implemented, generate an encryption key equivalent to the machine-specific encryption key with which the received response is encrypted.