Abstract: The present invention provides an organic fluorescent whitening pigment composition having an excellent hiding power as well as high whiteness, that inorganic pigment compositions cannot achieve, that is, comprising, as a pigment component, a complex salt (compound) represented by the following General Formula: in which X represents same or different hydrogen atom, methyl, ethyl, methoxy, ethoxy, sulfo group or chlorine atom, R1 represents an alkyl, alkenyl, aralkyl, aryl or cycloalkyl group, and R2, R3 and R4 independently represent hydrogen atom or R1, two or three groups of R2, R3 and R4 being capable of forming a heterocyclic group with nitrogen atom in each case.

Abstract: A polyazo compound capable of effectively absorbing near-infrared rays, which can be produced from readily available raw materials is provided, which comprises at least one --OH group or at least one group derived from --OH group at p-position of the azo group in the molecule of the polyazo compound. This compound can be produced by diazotizing a substituted or nonsubstituted aromatic monocyclic or polycyclic compound or heterocyclic compound, each having a diazotizable primary amino group, and successively coupling the resulting diazo component with an azo component having a diazotizable primary amino group, the last azo component being such that --OH group or a group derived from --OH group be present at p-position to the azo group resulting from the azo component.