Abstract: The present invention relates to peroxide containing oral care compositions containing a flavor system that effectively masks the undesirable taste and sensations due to peroxide. The flavor system comprises menthol, at least one other secondary coolant and selected flavor chemicals that together provide a stable flavor profile and a high impact refreshing taste and sensation. The secondary coolant is selected from carboxamides, ketals, diols, menthyl esters and mixtures thereof.

Abstract: The present invention relates to peroxide containing oral care compositions containing a flavor system that effectively masks the undesirable taste and sensations due to peroxide. The flavor system comprises menthol, at least one other secondary coolant and selected flavor chemicals that together provide a stable flavor profile and a high impact refreshing taste and sensation. The secondary coolant is selected from carboxamides, ketals, diols, menthyl esters and mixtures thereof.

Abstract: A packaged tooth whitening product is provided. The package includes a substrate having a first side and a second side, wherein the substrate is sized for use in a human user's oral cavity. A first composition including a tooth whitening agent is disposed adjacent the first side of the substrate. A second composition including an aesthetic agent disposed adjacent the second side of the substrate.

Abstract: The present invention relates to an edible film composition comprising: a safe and effective amount of a fiber agent; a safe and effective amount of a film forming agent; a safe and effective amount of a plasticizing agent; and a safe and effective amount of a flavoring agent; wherein the film composition complete and/or rapidly dissolves in the oral cavity. This invention further relates to a method of increasing film strength of an edible film composition while maintaining complete and/or rapid film dissolution, by incorporating fiber agent into an edible film composition. In one embodiment the edible film is a breath freshening film.

Abstract: The present invention relates to an edible film composition comprising: a safe and effective amount of a cellulose based film forming agent comprising a mixture of at least one low viscosity cellulose based film forming agent and at least one high viscosity cellulose based film forming agent; a safe and effective amount of a plasticizing agent; and a safe and effective amount of a flavoring agent; wherein the film composition rapidly dissolves in the oral cavity. This invention further relates to a method of increasing film strength of an edible film composition while maintaining rapid film dissolution, by incorporating the above described cellulose based film forming agents into an edible film composition. In one embodiment the edible film is a breath freshening film.

Abstract: A packaged tooth whitening product is provided. The package includes a substrate having a first side and a second side, wherein the substrate is sized for use in a human user's oral cavity. A first composition including a tooth whitening agent is disposed adjacent the first side of the substrate. A second composition including an aesthetic agent disposed adjacent the second side of the substrate.

Abstract: Oral compositions containing therapeutical agents wherein the undesirable consumer aesthetics associated with these agents are mitigated using coolants and sweeteners.