Abstract: An app in an app store may be associated with a statically or dynamically generated list of the app's features, modes, content, and/or target device. Different descriptions, icons, titles, and the like may be shown in the app store for each of those features, modes, and content. Based on the mapping and display of individual options, users may be enabled to purchase just one of those modes, features, and/or content. If a user finds one of the provided options and acts to acquire it, the app may start up in a mode tailored to the options (feature, mode, content) rather than activating in a generic way. App stores may limit a number of options per app that can appear in search results, to prevent result spamming by collapsing displayed results, limiting the actual number of displayed results, or filtering by user.