Abstract: The disclosed embodiments relate to a media or communication network or platform that facilitates communication via one or more media or communication channels. Moreover, the disclosed embodiments allow one or more third-party content sources to determine how their content is transmitted or conveyed, when their content is transmitted or conveyed, and/or which channels should be used to transmit or convey their content. One or more third-party content sources may, for instance, target one or more specific channels based on, for example, the one or more channel operators, the audience of the one or more channels, or the like. This allows one or more third-party content sources to leverage their content against channel operators or content from other third-party content sources. One or more third-party content sources may, for example, bid against other third-party content sources for the ability to transmit or convey their content via the one or more channels.