Abstract: Systems and methods for generating personalized motivational content based on user-specific data and goals are provided. Example techniques may include obtaining motivational data indicating a health goal for a user; based on the motivational data: associating the user with a motivational profile; and determining one or more recommended behaviors to achieve the indicated health goal; inputting the motivational profile and the one or more recommended behaviors into a motivation generation machine learning model to obtain motivational content; and presenting the motivational content to the user.