Abstract: Systems, methods, and machine readable media are provided for targeted advertising. One or more images of individuals in a location in a facility are captured with an imaging device. Face detection is performed on the one or more images. Based on a face detection result, Convolutional Neural Network models are used to determine a gender and estimate an age of each detected face. A targeted audience is determined, based on pre-determined criteria using the age estimation and gender identification of each detected face. A relevant advertisement is selected for the targeted audience for display on a display device. The relevant advertisement may be selected based at least in part on a footfall score (fscore) indicative of customer traffic in the facility.