Abstract: A pricing, marketing and inventory control system and method provide a unique scenario for selling consumer products. For an inventory of consumer goods, baseline prices are established. Additionally, price increase indicators are defined, and a price increment for each of the consumer goods is defined. Similarly, price decrease indicators are defined, and a price decrement for each of the consumer goods is defined. Current prices of the consumer goods are displayed, and the current prices are adjusted by the price increment upon occurrence of one of the price increase indicators and by the price decrement upon occurrence of one of the price decrease indicators. The process is repeated as sales are made.