Abstract: According to one embodiment, a mobile phone wirelessly receives an alert request from a separate alert triggering device via a first wireless interface of the mobile phone. In response to the alert request, the mobile phone automatically transmits an alert message utilizing wireless radio frequency communication via a second wireless interface of the mobile phone and a wireless wide area network. The communication of alerts can further be supported by the viral transmission of alert relay requests that propagate opportunistically in an attempt to reach a communication device, such as a mobile phone or WAP, that is capable of delivering an alert relay message to an electronic communication destination.