Patents by Inventor Kyle J. Hubert

Kyle J. Hubert has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Methods and systems for selecting inventory units for television and other media advertising campaigns
    Patent number: 10567824
    Abstract: Computer implemented methods and systems select television inventory units for a television advertising campaign. The method includes: (a) receiving information identifying (i) a target television audience, (ii) a plurality of television inventory units and a given price for each television inventory unit, and (iii) a budget for the television advertising campaign; (b) determining the probability of the target television audience viewing each of the plurality of television inventory units based on historical television viewing data; (c) for feasible combinations of television inventory units meeting the budget for the television advertising campaign, determining an expected target television audience reach based on the probabilities determined in step (b); and (d) selecting the feasible combination of television inventory units providing the greatest television audience reach for the television advertising campaign. The methods and systems can also be used for other media advertising campaigns including, e.g.
    Type: Grant
    Filed: September 30, 2015
    Date of Patent: February 18, 2020
    Assignee: Simulmedia, Inc.
    Inventors: Xiao Fu, Kyle J. Hubert, Mainak Mazumdar
  • METHODS AND SYSTEMS FOR SELECTING INVENTORY UNITS FOR TELEVISION AND OTHER MEDIA ADVERTISING CAMPAIGNS
    Publication number: 20170094337
    Abstract: Computer implemented methods and systems select television inventory units for a television advertising campaign. The method includes: (a) receiving information identifying (i) a target television audience, (ii) a plurality of television inventory units and a given price for each television inventory unit, and (iii) a budget for the television advertising campaign; (b) determining the probability of the target television audience viewing each of the plurality of television inventory units based on historical television viewing data; (c) for feasible combinations of television inventory units meeting the budget for the television advertising campaign, determining an expected target television audience reach based on the probabilities determined in step (b); and (d) selecting the feasible combination of television inventory units providing the greatest television audience reach for the television advertising campaign. The methods and systems can also be used for other media advertising campaigns including, e.g.
    Type: Application
    Filed: September 30, 2015
    Publication date: March 30, 2017
    Applicant: Simulmedia, Inc.
    Inventors: Xiao Fu, Kyle J. Hubert, Mainak Mazumdar