Abstract: The present disclosure relates to an artificial bait having certain physical characteristics that allow for it to remain forward-facing in the water to be quickly detected location- and direction-wise using sonar techniques. The characteristics of the bait also allow for it to engage in erratic darting action and remain in the water during retrieval for an extended period of time. Typically, the bait can include a body having a head portion, a tail portion, and a middle portion therebetween. A first attachment structure configured to receive a line can be located on or near the head portion. A hook structure can be inserted behind the first attachment structure, for example, on or near the middle portion of the body. The head portion can further include a portion of dense material therein.