Abstract: The present invention defines a method for applying non-coloring hair care products, such as hair styling or hair conditioning products, to specific areas of scalp hair where the benefit is particularly needed. This method efficiently provides the desired hair care benefit while minimizing unwanted effects that could come from broader application of the products to the entire head of hair or scalp. In this method, one or more non-coloring hair care products are applied to the application end of a mascara wand, and that mascara wand is used to apply an effective amount of those hair care products to specific areas of the scalp hair, where needed.