Abstract: Disclosed is a coating formulation useful in forming a conductive coating film on a surface of a collector for constructing an electrode plate for an electricity storage device. The coating formulation contains (A) a polymeric acid, (B) a vinyl carboxylate copolymer represented by the following formula (1): wherein R1 is selected from the group consisting of H, Na, organic groups derived from vinyl carboxylate monomers, and cations capable of forming electrolytes for the electricity storage device, R2 to R4 are independently selected from the group consisting of H, Na, C1-C6 alkyl groups, and cations capable of forming electrolytes for the electricity storage device, and a ratio (m/n) of m to n is from 0.0001 to 1, (C) a conductive material, and (D) a polar solvent.