Abstract: Embodiments are directed to enabling the exchange of online favors. In one embodiment, the system may include a client device connected via a network to a favor management platform. The favor management platform may include a favor management server, web server, billing server, and an advertisement server. A user may enter information detailing a favor to be asked or to be offered. The user further may specify the reward for the favor, including non-monetary rewards, such as good will. The user also specifies whom to send the request or offer for the favor. The favor management server generates favor page, with the set of contacts. A notification message regarding the favor page is sent to the set of specified contacts. Once received, a contact may view the favor page, providing comments and/or responses. The user may provide the reward to a contact(s) that satisfy the favor.