Patents by Inventor Lakshmi Kumar

Lakshmi Kumar has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11089385
    Abstract: Methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to credit commercial broadcasts are disclosed. Example commercial crediting apparatus disclosed herein compare first identification information and first timing information obtained from a first monitored data feed with second identification information and second timing information in a second monitored data feed to identify a first final distributor code represented in the second monitoring data feed, the first identification information and the first timing information corresponding to a first commercial represented in the first monitored data feed. Disclosed example apparatus also access data that maps a first original distributor code to the first final distributor code, identify the first commercial in lineup data based on the first original distributor code, and adjust, based on a duration of the first commercial, a duration obtained for a first media program listed in the lineup data.
    Type: Grant
    Filed: February 14, 2020
    Date of Patent: August 10, 2021
    Assignee: The Nielsen Company (US), LLC
    Inventors: Narasimha Reddy Goli, Gangadhar Jakkula, Michael Allen Bivins, Thomas A. Potter, Venkata Lakshmi Kumar Pittu, Kevin J. Rini
  • Publication number: 20210191732
    Abstract: A processing device is provided which comprises memory and a processor. The processor is configured to receive an array of floating point numbers each having a plurality of bits used to represent a probability value. For each floating point number, the processor is configured to replace values in a portion of the bits used to represent the probability value with index values to represent an index corresponding to a location of a corresponding floating point number in the memory. The processor is also configured to process the floating point numbers using SIMD instructions to execute one of an argmax operation and an argmin operation.
    Type: Application
    Filed: December 19, 2019
    Publication date: June 24, 2021
    Applicant: Advanced Micro Devices, Inc.
    Inventors: Michael L. Schmit, Lakshmi Kumar
  • Patent number: 11023956
    Abstract: Guiding purchasing via smartphone by, determining, via smartphone input of a user, the smartphone user's intent to purchase a given product. At least one sequence of tasks to purchase each of a plurality of products is determined. The determined intent to purchase the given product is associated with a determined sequence of tasks to purchase one of the products in the plurality of products. The smartphone user's current state in the associated sequence of tasks is determined. The smartphone user is notified, via the smartphone, of the next uncompleted task from the associated sequence of tasks based on the smartphone user's current state in the associated sequence of tasks.
    Type: Grant
    Filed: November 14, 2017
    Date of Patent: June 1, 2021
    Assignee: Google LLC
    Inventors: Raghava Viswa Mani Kiran Peddinti, Lakshmi Kumar Dabbiru
  • Publication number: 20200260157
    Abstract: Methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to credit commercial broadcasts are disclosed. Example commercial crediting apparatus disclosed herein compare first identification information and first timing information obtained from a first monitored data feed with second identification information and second timing information in a second monitored data feed to identify a first final distributor code represented in the second monitoring data feed, the first identification information and the first timing information corresponding to a first commercial represented in the first monitored data feed. Disclosed example apparatus also access data that maps a first original distributor code to the first final distributor code, identify the first commercial in lineup data based on the first original distributor code, and adjust, based on a duration of the first commercial, a duration obtained for a first media program listed in the lineup data.
    Type: Application
    Filed: February 14, 2020
    Publication date: August 13, 2020
    Inventors: Narasimha Reddy Goli, Gangadhar Jakkula, Michael Allen Bivins, Thomas A. Potter, Venkata Lakshmi Kumar Pittu, Kevin J. Rini
  • Patent number: 10606907
    Abstract: Interactive browsable content items can be used to browse and explore through content items responsive to a search query. A content item selection system can receive a search query and generate a result set identifying a plurality of products that define an n-dimensional space of the products. Pivot points are selected for the n-dimensional space to provide distinct products representative of the entire n-dimensional space. The pivot points are displayed in the interactive browsable content item on the client device. A subset of similar products are selected from the n-dimensional space of products responsive to the selection of a pivot point and displayed on the client device. Responsive to a zoom out touch input, a new set of pivot points are selected based on the prior selected pivot point.
    Type: Grant
    Filed: June 1, 2016
    Date of Patent: March 31, 2020
    Assignee: Google LLC
    Inventors: Raghava Viswa Mani Kiran Peddinti, Lakshmi Kumar Dabbiru
  • Patent number: 10600078
    Abstract: Systems and methods for measuring brand uplift in a computer networked environment are provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display.
    Type: Grant
    Filed: May 3, 2017
    Date of Patent: March 24, 2020
    Assignee: Google LLC
    Inventors: Lakshmi Kumar Dabbiru, Luke Hiro Swartz, Dani Suleman
  • Patent number: 10567848
    Abstract: Methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to credit commercial broadcasts are disclosed. Example commercial crediting apparatus disclosed herein compare first identification information and first timing information obtained from a first monitored data feed with second identification information and second timing information in a second monitored data feed to identify a first final distributor code represented in the second monitoring data feed, the first identification information and the first timing information corresponding to a first commercial represented in the first monitored data feed. Disclosed example apparatus also access data that maps a first original distributor code to the first final distributor code, identify the first commercial in lineup data based on the first original distributor code, and adjust, based on a duration of the first commercial, a duration obtained for a first media program listed in the lineup data.
    Type: Grant
    Filed: April 22, 2019
    Date of Patent: February 18, 2020
    Assignee: The Nielsen Company (US), LLC
    Inventors: Narasimha Reddy Goli, Gangadhar Jakkula, Michael Allen Bivins, Thomas A. Potter, Venkata Lakshmi Kumar Pittu, Kevin J. Rini
  • Patent number: 10460348
    Abstract: Systems and methods of selecting content items for an online ad campaign in a computerized network environment are described herein. The system can receive, from a first content provider, an event call. The event call can include an identifier and an action type. The system can receive, from a client device, a request for content, the client device associated with the identifier. The system can determine a similarity between the action type and a relevance keyword. The relevance keyword can be by a second content provider. The system can generate a bid value factor for a content item of the second content provider and a bid value factor based on the semantic similarity. The system can determine a bid value for the content item of the second content provider based on the bid value factor. The system can select, for transmission to the client computing device, the content item.
    Type: Grant
    Filed: October 22, 2015
    Date of Patent: October 29, 2019
    Assignee: Google LLC
    Inventors: Raghava Viswa Mani Kiran Peddinti, Lakshmi Kumar Dabbiru
  • Publication number: 20190253769
    Abstract: Methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to credit commercial broadcasts are disclosed. Example commercial crediting apparatus disclosed herein compare first identification information and first timing information obtained from a first monitored data feed with second identification information and second timing information in a second monitored data feed to identify a first final distributor code represented in the second monitoring data feed, the first identification information and the first timing information corresponding to a first commercial represented in the first monitored data feed. Disclosed example apparatus also access data that maps a first original distributor code to the first final distributor code, identify the first commercial in lineup data based on the first original distributor code, and adjust, based on a duration of the first commercial, a duration obtained for a first media program listed in the lineup data.
    Type: Application
    Filed: April 22, 2019
    Publication date: August 15, 2019
    Inventors: Narasimha Reddy Goli, Gangadhar Jakkula, Michael Allen Bivins, Thomas A. Potter, Venkata Lakshmi Kumar Pittu, Kevin J. Rini
  • Patent number: 10271107
    Abstract: Methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to credit commercial broadcasts are disclosed. Example commercial crediting methods disclosed herein include accessing commercial crediting feed data corresponding to a monitored commercial. Disclosed example method also include, in response to determining the monitored commercial was distributed via a broadcast network and not a cable network, (1) comparing the commercial crediting feed data to media monitoring system data to identify a code included in a network feed to identify the monitored commercial, and (2) comparing the code to first lineup data to identify crediting data for the monitored commercial. Disclosed example methods additionally include storing the crediting data for the monitored commercial in a data repository.
    Type: Grant
    Filed: October 26, 2016
    Date of Patent: April 23, 2019
    Assignee: The Nielsen Company (US), LLC
    Inventors: Narasimha Reddy Goli, Gangadhar Jakkula, Michael Allen Bivins, Thomas A. Potter, Venkata Lakshmi Kumar Pittu, Kevin J. Rini
  • Patent number: 10204239
    Abstract: Systems and methods for detecting device or carrier change conversions based on device information and carrier information that is received with requests to provide content to communication devices is provided. A system can receive requests to provide content including a device identifier, an account identifier identifying an account agnostic to the device, and a carrier identifier. The system can serve content items in response to the requests to provide content that are related to communication devices different from the device associated with the device identifier or carriers different from the carrier associated with the carrier identifier. The system can detect, from the contents of a subset of the requests to provide content, that the account identifier is associated with a different device identifier or carrier identifier and identify one or more content items corresponding to the different device identifier or carrier identifier.
    Type: Grant
    Filed: January 12, 2015
    Date of Patent: February 12, 2019
    Assignee: Google LLC
    Inventors: Lakshmi Kumar Dabbiru, Senthil Hariramasamy, Gaurav Garg
  • Patent number: 10037549
    Abstract: Systems and methods for providing conversion metrics for ads related to the housing industry or the employment industry are provided. A system can identify a plurality of ads provided for display to a plurality of identifiers. Each of the plurality of ads is related to one of a housing industry or an employment industry. The system can identify, for an advertiser providing a subset of the identified plurality of ads, one or more identifiers to which the subset of the identified plurality of ads are provided for display. The system can determine, from a location database that includes location information of the plurality of identifiers, a number of identifiers of the identifiers to which the subset of the identified plurality of ads are provided for display that changed locations. The system can then provide, to the advertiser, a conversion metric based on the number of identifiers that changed locations responsive to determining that the number of identifiers is greater than a predetermined threshold.
    Type: Grant
    Filed: April 30, 2015
    Date of Patent: July 31, 2018
    Assignee: Google LLC
    Inventors: Lakshmi Kumar Dabbiru, Senthil Kumar Hariramasamy
  • Patent number: 10031941
    Abstract: Systems and methods of evaluating search query terms in a computer network environment are provided. A data processing system can obtain, from a computing device via a computer network, a first search query and a second search query, and can determine a relationship between the first search query and the second search query. The data processing system can generate a structured search query representative of the first search query and the second search query, and can select, based on the structured search query, a content item for display by the computing device. The data processing system can receive an indication of a click on the content item, and can provide, to a content publisher computing device, a representation of the structured search query and the indication of the click on the content item.
    Type: Grant
    Filed: January 18, 2017
    Date of Patent: July 24, 2018
    Assignee: GOOGLE LLC
    Inventors: Raghava Viswa Mani Kiran Peddinti, Lakshmi Kumar Dabbiru
  • Publication number: 20180068377
    Abstract: Guiding purchasing via smartphone by, determining, via smartphone input of a user, the smartphone user's intent to purchase a given product. At least one sequence of tasks to purchase each of a plurality of products is determined. The determined intent to purchase the given product is associated with a determined sequence of tasks to purchase one of the products in the plurality of products. The smartphone user's current state in the associated sequence of tasks is determined. The smartphone user is notified, via the smartphone, of the next uncompleted task from the associated sequence of tasks based on the smartphone user's current state in the associated sequence of tasks.
    Type: Application
    Filed: November 14, 2017
    Publication date: March 8, 2018
    Inventors: Raghava Viswa Mani Kiran Peddinti, Lakshmi Kumar Dabbiru
  • Publication number: 20180005280
    Abstract: Systems and methods for providing interactive content for display in low-bandwidth communication environments are provided. A system can receive request for a web page including primary content. The system can determine that the end user computing device is communicating with the data processing system via a network connection corresponding to a bandwidth below a predetermined threshold. The system can, responsive to determining that the network connection corresponds to a bandwidth below the predetermined threshold, provide the web page including the primary video content and web page code invoking a low bandwidth advertisement rendering script responsive to the request for the web page. The low bandwidth advertisement rendering script can be configured to cause the client device to receive an ad rendering application and an ad content package, and then render an interactive ad corresponding to the ad content package.
    Type: Application
    Filed: September 12, 2017
    Publication date: January 4, 2018
    Inventors: Raghava Viswa Mani Kiran Peddinti, Lakshmi Kumar Dabbiru
  • Patent number: 9842365
    Abstract: Guiding purchasing via smartphone by, determining, via smartphone input of a user, the smartphone user's intent to purchase a given product. At least one sequence of tasks to purchase each of a plurality of products is determined. The determined intent to purchase the given product is associated with a determined sequence of tasks to purchase one of the products in the plurality of products. The smartphone user's current state in the associated sequence of tasks is determined. The smartphone user is notified, via the smartphone, of the next uncompleted task from the associated sequence of tasks based on the smartphone user's current state in the associated sequence of tasks.
    Type: Grant
    Filed: September 15, 2015
    Date of Patent: December 12, 2017
    Assignee: Google Inc.
    Inventors: Raghava Viswa Mani Kiran Peddinti, Lakshmi Kumar Dabbiru
  • Publication number: 20170300963
    Abstract: Systems and methods for measuring brand uplift in a computer networked environment are provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display.
    Type: Application
    Filed: May 3, 2017
    Publication date: October 19, 2017
    Applicant: Google Inc.
    Inventors: Lakshmi Kumar Dabbiru, Luke Hiro Swartz, Dani Suleman
  • Patent number: 9773261
    Abstract: Systems and methods for providing interactive content for display in low-bandwidth communication environments are provided. A system can receive request for a web page including primary content. The system can determine that the end user computing device is communicating with the data processing system via a network connection corresponding to a bandwidth below a predetermined threshold. The system can, responsive to determining that the network connection corresponds to a bandwidth below the predetermined threshold, provide the web page including the primary video content and web page code invoking a low bandwidth advertisement rendering script responsive to the request for the web page. The low bandwidth advertisement rendering script can be configured to cause the client device to receive an ad rendering application and an ad content package, and then render an interactive ad corresponding to the ad content package.
    Type: Grant
    Filed: June 19, 2015
    Date of Patent: September 26, 2017
    Assignee: Google Inc.
    Inventors: Raghava Viswa Mani Kiran Peddinti, Lakshmi Kumar Dabbiru
  • Patent number: 9721012
    Abstract: A system and machine-implemented method for displaying social presence information associated with content, the method including identifying content being provided for display, determining an entity associated with the content, determining one or more social presence scores for the content based on social activity at one or more pages belonging to the entity at one or more social networking services, the social presence score being determined based on one or more indications of the quantity or quality of the social activity, determining, based on at least one score of the one or more social presence scores, whether the content should be annotated with social presence information regarding the social activity and providing the content and social presence information for display if it is determined that the content should be annotated with social presence information.
    Type: Grant
    Filed: February 21, 2014
    Date of Patent: August 1, 2017
    Assignee: Google Inc.
    Inventors: Chuan Jiang, Shreyas Doshi, Dani Suleman, Varouj Armen Chitilian, Daniel Aaron Shaffer, Lakshmi Kumar Dabbiru
  • Patent number: 9679308
    Abstract: Systems and methods for measuring brand uplift in a computer networked environment is provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display.
    Type: Grant
    Filed: September 12, 2014
    Date of Patent: June 13, 2017
    Assignee: Google Inc.
    Inventors: Lakshmi Kumar Dabbiru, Luke Hiro Swartz, Dani Suleman