Abstract: Embodiments describe an approach for improving user consumption and promotion of multi-media content. Embodiments retrieve social media and location-specific context information from one or more social media platforms associated with one or more audience members. Embodiments determine a baseline mood for the one or more audience members based on the one or more audience member's social media activity and social media posts. Embodiments of capture one or more images of one or more audience member reactions while the one or more audience members view the multi-media content. Embodiments identify relevant scenes in the multi-media content based on the captured one or more audience member reactions. Additionally, embodiments generate promotional content based on the identified relevant scenes; and distribute the promotional content on the one or more social media platforms.

Abstract: Threads running in a computer system are managed. Responsive to a thread for an application attempting to acquire a lock to a shared computing resource to perform a task for the application, a determination is made by the computer system as to whether the lock for the shared computing resource was acquired by the thread for the application. An unrelated task for the application assigned by the computer system to the thread in an absence of a determination that the lock was acquired.

Abstract: Embodiments describe an approach for improving user consumption and promotion of multi-media content. Embodiments retrieve social media and location-specific context information from one or more social media platforms associated with one or more audience members. Embodiments determine a baseline mood for the one or more audience members based on the one or more audience member's social media activity and social media posts. Embodiments of capture one or more images of one or more audience member reactions while the one or more audience members view the multi-media content. Embodiments identify relevant scenes in the multi-media content based on the captured one or more audience member reactions. Additionally, embodiments generate promotional content based on the identified relevant scenes; and distribute the promotional content on the one or more social media platforms.

Abstract: Threads running in a computer system are managed. Responsive to a thread for an application attempting to acquire a lock to a shared computing resource to perform a task for the application, a determination is made by the computer system as to whether the lock for the shared computing resource was acquired by the thread for the application. An unrelated task for the application assigned by the computer system to the thread in an absence of a determination that the lock was acquired.