Patents by Inventor Lalit Pandey

Lalit Pandey has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • VIEWABLE IMPRESSIONS SYSTEM
    Publication number: 20160180374
    Abstract: Described herein are solutions for improving management of viewable impression based display advertising systems. For example, described herein are solutions for improving management of viewable impression based display advertising systems amongst various online marketing channels, such as search engine and guaranteed display advertising (GDA) marketing channels. The solutions can include use of a legacy GDA system and a score (e.g., a ratio) to bridge viewable impression based control and pricing and regular impression based control and pricing.
    Type: Application
    Filed: December 17, 2014
    Publication date: June 23, 2016
    Applicant: YAHOO! INC.
    Inventors: Suleyman Cetintas, Konstantin Shmakov, Isay Shnayder, Lalit Pandey, Ning Cao