Patents by Inventor Lance Funston

Lance Funston has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Aggregating local cable spots into national equivalent units
    Publication number: 20050193411
    Abstract: A method which proportionally allocates a national audience delivery to local commercial spot cable inventory using zone level subscriber counts. The method utilizes national quarter-hour viewing data to assign an impression level for each local spot. These local spots are then combined to calculate a national equivalent impression delivery unit.
    Type: Application
    Filed: March 31, 2004
    Publication date: September 1, 2005
    Inventor: Lance Funston