Abstract: The display rack of the present invention includes a main frame, at least two shelf receiving portions, a plurality of shelves and at least one basket, peg hook basket or reel assembly. The main frame has a back portion and side portions. Each shelf receiving portion is attached to the main frame and has a plurality of generally vertically spaced apart shelf receiving apertures formed therein. Each shelf has spaced apart shelf fingers adapted to be received in the shelf receiving apertures. The plurality of shelves is chosen from the group consisting of shelf basket racks and shelf reel racks. In another aspect of the invention there is provided a web basket for use in association with hanging products. The web basket includes a hook portion, a basket portion and a means for attaching the basket to a shelf. The basket portion is spaced below the hook portion.