Abstract: Systems and methods of verifying the authenticity of shoes on websites. Methods include receiving user input for a shoe type and size, and retrieving from a first database recommended shoes that match the user input. Embodiments further include receiving a URL to a website from a second user input where the shoe to be authenticated is resides, fetching data from the website where the authenticated shoe resides including HTML, Javascript, and CSS pages used in creating the webpage, storing the fetched data in a second database, and extracting a set of comparison data from the fetched data. Embodiments further include gathering and training one or more machine learning algorithms which are used as input for the authentication and confirmation.