Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for determining bids for campaigns. The method comprises receiving an indication from a sponsor to create a video campaign and presenting a user interface for the sponsor to designate a goal for the video campaign. The goal is expressed in terms of a balance between maximizing any views versus engaged views. Engaged views arise when a user indicates their desire to view a video content item or where the user performs one or more actions related to the video content item while or after viewing the video content item. The method further comprises receiving a sponsor selection of a goal, receiving a maximum bid to be applied to all video campaign formats, automatically determining an adjusted maximum bid for each format based on the maximum bid and sponsor goal selection, and storing the campaign.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for determining bids for campaigns. The method comprises receiving an indication from a sponsor to create a video campaign and presenting a user interface for the sponsor to designate a goal for the video campaign. The goal is expressed in terms of a balance between maximizing any views versus engaged views. Engaged views arise when a user indicates their desire to view a video content item or where the user performs one or more actions related to the video content item while or after viewing the video content item. The method further comprises receiving a sponsor selection of a goal, receiving a maximum bid to be applied to all video campaign formats, automatically determining an adjusted maximum bid for each format based on the maximum bid and sponsor goal selection, and storing the campaign.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for presenting view data. A method includes identifying view data indicative of a number of presentations of a plurality of video content items at user devices associated with a campaign; identifying a plurality of segments of the view data where a segment defines a portion of the view data in accordance with a filter criteria; and providing data that cause presentation of a report interface that includes a segmentation control, a view data graph, and a video content item list.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for tracking activities following a view of a sponsored video content item. A method includes: determining that a user has been presented a sponsored video content item; tracking specific activities after the presentation including identifying activities of the user in a channel associated with the sponsored video content item in a specified time period and attributing the specific activities to the presentation of the sponsored video content item; and surfacing the specific activities to a sponsor of the sponsored video content item.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for identifying and presenting view information for a video content item. The method comprises identifying view data for a video content item, segmenting the view data to create a segmentation that compares paid views versus organic views, and presenting the segmented view data to a user.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for tracking presentation of content. In one aspect, a method includes segmenting a video into two or more segments. Each segment of the video can be a variably selected disjoint subset of the video. A client-side video player determines that playback of the video has reached the end of one of the segments. A presentation type for the video is determined, where the presentation type being one of an advertisement presentation or a non-advertisement presentation. The playback data is provided to a server-side data processing apparatus that stores the playback data in a data store. The playback data indicate the presentation type for the video and that playback of the video reached the end of the one of the segments.

Abstract: An example method includes: obtaining attributes of first content for distribution; identifying second content having the attributes in common with the first content, where the second content was previously distributed; estimating viewership of the first content based on distribution of the second content; estimating, based on distribution of the second content, an effect of the distribution of the first content on viewership of at least the first content that is not directly attributable to the distribution; generating data to display the effect of the distribution of the first content on viewership of at least the first content that is not directly attributable to the distribution; and outputting the data along a path to a computing device.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for presenting aggregated performance information for video content items. The method comprises identifying a video content item displayable in a plurality of different format types to users. The method further comprises collecting performance information related to the display of the video content item when presented in each of the different format types. The method further comprises aggregating the performance information for the different format types, where the performance information includes information selected from a group comprising a number of thumbnail impressions, a number of video impressions, a number of views, a view rate, an average cost-per-view, a total cost, or a number of clicks to a landing page, including providing overall performance information for the video content item.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for tracking presentation of content. In one aspect, a method includes segmenting a video into two or more segments. Each segment of the video can be a variably selected disjoint subset of the video. A client-side video player determines that playback of the video has reached the end of one of the segments. A presentation type for the video is determined, where the presentation type being one of an advertisement presentation or a non-advertisement presentation. The playback data is provided to a server-side data processing apparatus that stores the playback data in a data store. The playback data indicate the presentation type for the video and that playback of the video reached the end of the one of the segments.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for charging advertisers for advertisements. The method comprises providing a video advertisement to a user in a content page where the video advertisement includes a control for selecting an associated video for playback. The method further comprises receiving, from the user, a selection of the control. The method further comprises determining when the user is presented with the video. The method further comprises charging an advertiser associated with the video advertisement based on the determining as opposed to a time when the selection occurs.