Abstract: A technique for measuring a video profit for a product includes performing an A/B test for a product while monitoring for customer conversion. In this case, at least one of ‘A’ and ‘B’ correspond to video. A unique number of visitors to a product webpage that viewed a call-to-action for a video of the product is determined based on the test. A gain that accounts for customer bias is determined based on the test. A non-viewer conversion rate is determined based on the test. A video view rate is determined based on the test. A video conversion lift is determined based on the test. An abandonment factor is determined based on the test. Finally, an incremental video profit for the product is determined based on the unique number of visitors, the gain, the non-viewer conversion rate, the video view rate, the video conversion lift, and the abandonment factor.