Abstract: An apparatus for improving an archer's aiming consistency by utilizing a directed light beam device mounted to an archery bow or integrated into the grip of an archery bow. Various embodiments provide an apparatus comprising a directed beam light source such as a laser, a power source for providing power to said light source, an actuation switch for allowing power to flow from said power source to said light source, a circuit for interconnecting said light source, said power source, and said actuation switch, and a jacket adapted to be attached to an archery bow within which said light source, said power source, said actuation switch, and said circuit are disposed, so that, when said jacket is attached to the archery bow said light source directs light forwardly from said bow toward a target and so that, during use, said actuation switch can be actuated by the same hand that is holding the bow in response to the natural motion of drawing the bow string.