Abstract: A method for consumer driven marketing provide a relationship marketing system that enables a consumer to receive benefits from a merchant for marketing to potential consumer in at least one relationship network. The consumer obtains the system by downloading onto a communication device. The consumer visits the merchant to purchase a product or service. The consumer captures images and provides text on the communication device about the product and then distributes the image and text throughout relationship networks. The feedback from the potential consumer is the substance of the marketing effort, as the potential customers receive validation of the product from a trusted, known consumer. The merchant converts the feedback into incentives for the consumer. The incentives are defined and distributed by the merchant. The consumer may receive all the incentives, or share them with the potential consumer to further leverage the incentives for additional marketing.