Abstract: An augmented reality platform that enables fan engagement and new media opportunities is disclosed. The invention is comprised of a mobile device software application (app) leveraging augmented reality (AR), artificial intelligence (AI) and a cloud network. Users select on-screen character avatars and dance songs from pre-defined categories within the app and then begin dancing and recording themselves with the app. The app transfers user movements and their local environment to the app. AI algorithms sync user movements to the avatar along with their background (using AR) and users can see themselves dancing in character on their mobile device. Users can share avatar dances with friends and compete with each other in dance contests in real time with virtual currency rewards. Advertisers can also participate in the app and share advertisements, logos as well as promote merchandise to the users.

Abstract: A body movement tracking system featuring an inertial measurement unit, processor, communication adapter, and a memory coupled to the processor configured to store program instructions that, when executed by the processor, cause the processor to capture, identify, and report data related to a dance.