Abstract: A method and system for developing effective training content. The system provides training content that observes a learning-centered principal, a results-oriented principal and an engagement principal. One or more course development phases are performed which ensure that the principals are observed. The development phases include a needs analysis phase, a project kickoff phase, an outlining phase, a training course design phase, a design analysis phase, an activity development phase, an activity analysis phase, a production scheduling phase, a storyboard development phase, a content development completion phase, a storyboard completion phase, review-edit phases, a keytest phase, and a training course assembly phase. Further, the training content is delivered via the Internet, an Intranet, in a computer-readable medium or in printed form.