Abstract: A media clip, such as a video clip or an audio/video clip, is provided as a ringback tone for an incoming call. A specific media clip may be dedicated for specific callers or for a group of callers. A processor detects an incoming call and determines if a media clip is assigned for the caller based on communication information associated with the caller such as Caller ID. The processor may also determine that the original ringback tones should be provided to an individual caller. The media clips may be downloaded to the processor by a user and may be assigned to specific callers by the user.