Abstract: A bait mover fishing bobber having an upper and lower bobber housing secured together. A battery is disposed in the lower bobber housing. The lower bobber housing has a longitudinal opening wherethrough a line passes from a reel secured to a shaft which is rotatably mounted on a support frame mounted in the upper and lower bottom housing. A lever is slidably disposed around the shaft and is in contact with the reel such as to place the reel, upon movement in a certain direction caused by the lever, in and out of engagment with the shaft. The line connects to a fishing line such that as the line is caused to be wound and unwound from the reel, any bait on the end of the fishing line will move up and down.