Abstract: A full-depth bottle case and at least one divider which is releasably snapped into the floor of the case and together therewith defines a plurality (e.g., nine) of bottle receiving pockets. The pattern of pockets thereby defined and thus the case are asymmetrical about both longitudinal and lateral axes thereof. To ensure that the case is properly aligned with respect to conveyors and other case handling equipment indicator arrows are provided on the outside case walls. The divider cannot be unsnapped from the case floor simply using fingers, to deter unauthorized removal. Rather, with the case inverted, tool is actuated downward at each of the divider snap locks to unlock them so that the divider can be removed and, if desired, replaced with a different divider to accommodate different sized bottles.