Abstract: A fishing lure having an elongated one-piece body with a weighted head and a trailing hook, which hook is camouflaged by tassels that resemble the tentacles of a squid is disclosed. The body contains a V-shaped diving trough that begins near the tail and increases in depth towards the head of the lure. The user of the this lure can select a variety of diving patterns for the lure by selecting or adjusting the point of attachment between the lure and the fishing line. Portions of the body may be colored to attract fish.