Abstract: A liner for a food product case is made from a non-woven textile mat which is non-absorbent to liquid but permeable to both air and liquid to permit circulation of liquid and cooled air through the liner and around the food items. Moreover, an upper surface of the mat includes a pattern of a non-skid medium, preferably a thermal expanding or puff ink to inhibit food items placed atop the liner from sliding downwardly along a sloped surface of the food case. Advantageously, the thermal expanding or puff ink is preferably applied through a silk screening process which enables highly detailed and multi-colored graphics including commercial advertisements to be applied to the mat and serve as a point of purchase display.