Abstract: The disclosure provides for electronic commerce using streaming media. (1) E-commerce opportunities are combined with incentives (e.g., random, pseudo-random, skill-based, or responsive to aggregate buying) for participation by recipients, enhancing the likelihood of responses from recipients and the value of distribution of the promotional information. (2) Techniques are applied to a server associated with e-commerce opportunities, to avoid unduly burdening that server. An applet may conduct the interactive process with the recipient and present results to the server, implement the incentives, conduct e-commerce transactions with the recipient, and select one or more recipients for an incentive reward. (3) The promotional material is associated with elements of the streaming media being presented, such as an actor or object.

Abstract: The disclosure provides for electronic commerce using streaming media. (1) E-commerce opportunities are combined with incentives (e.g., random, pseudo-random, skill-based, or responsive to aggregate buying) for participation by recipients, enhancing the likelihood of responses from recipients and the value of distribution of the promotional information. (2) Techniques are applied to a server associated with e-commerce opportunities, to avoid unduly burdening that server. An applet may conduct the interactive process with the recipient and present results to the server, implement the incentives, conduct e-commerce transactions with the recipient, and select one or more recipients for an incentive reward. (3) The promotional material is associated with elements of the streaming media being presented, such as an actor or object.

Abstract: The invention provides a method and system for electronic commerce using streaming media, such as used in conjunction with a broadcast or internetworking environment. (1) E-commerce opportunities are combined with incentives for participation by recipients, enhancing the likelihood of responses from recipients and the value of distribution of the promotional information. Incentives can be random or pseudo-random, skill-based, or responsive to aggregate buying. (2) Techniques are applied to reduce load on an e-commerce server associated with the e-commerce opportunities, so that relatively large numbers of recipients can respond to e-commerce opportunities without unduly burdening that server. An applet conducts the interactive process with the recipient and presents results to the server.