Abstract: A computer system for processing gaming data from two or more gaming systems includes a memory device configured to store machine-readable instructions and a processor connected to the memory device. Various communication interfaces process gaming data. The processor obtains the machine-readable instructions and receives first gaming based on a first protocol, and second gaming data based on a second protocol that is different from the first protocol. The processor determines identity information associated with a user and first usage information associated with use of the first gaming system by the user, and determines from the second gaming data and based on the second protocol, the identity information associated with the user and second usage information associated with use of the second gaming system by the user. The processor sends the identity information, the first usage information and the second usage information to the first server.

Abstract: A computer-implemented system and method for customer contact management is disclosed herein. The method includes storing, within a memory arrangement, player information relating to a plurality of players. The method further includes displaying, upon the output device, a player detail view containing at least a portion of the player information pertinent to a given player. Also displayed upon the output device is a scheduled calls list including at least one scheduled call corresponding to the given player. The method further includes updating a history of contact associated with the given player upon completion of the scheduled call wherein the history of contact is stored within the memory arrangement as a portion of the player information.

Abstract: A computer-implemented system and method for customer contact management is disclosed herein. The method includes determining locations of a plurality of players within an establishment. A subset of these players is identified by filtering transaction data characterizing the players in accordance with defined criteria. The method further includes displaying locations of the subset of the plurality of players, and initiating contact with at least one player included within the subset of the plurality of players.

Abstract: A computer-implemented system and method for customer contact management is disclosed herein. The inventive system is configured to retain contact information for patrons registered with a particular commercial entity, such as a gaming establishment, and to track the preferences of these customers. Such preferences may include, for example, stated preferences with regard to particular casino games, leisure activities, and offers redeemed. In addition to recording stated preferences, the system determines actual preferences based upon data included within a data warehouse. Based on these preferences and other customer information, reports facilitating the scheduling and analysis of contacts made with these customers may be generated and displayed in order to ensure appropriate allocation of customer service and hosting resources.

Abstract: A computer-implemented system and method for creating a promotional campaign is disclosed herein. The disclosed method includes maintaining a database of information pertaining to a set of customers. A first segment definition corresponding to a first segment population composed of ones of the customers is created. The method further includes associating a first offer with the first segment definition. An offer distribution mode may also be associated with the first segment definition such that the first offer and first offer distribution mode are associated with the campaign. Expected results of the campaign may then be generated. In a particular embodiment a geographic distribution of the first segment population is displayed in connection with generation of the expected campaign results.