Abstract: Systems that utilize connectors are provided. An example system includes a first computer configured to generate web content that comprises at least one reference that is indicative of at least one asset stored on an external system that is remote to the first computer and at least one local asset stored on a local content repository that is local to the first computer, the at least one local asset comprising content; a second computer configured to publish the web content when requested by an end user; and a third computer configured to provide a connector that is accessible to both the first computer and the second computer, the first computer being further configured to generate the at least one reference, the second computer being configured to resolve the at least one reference and obtain the at least one asset from the external system using the connector.

Abstract: Content management systems that utilize external content libraries are described herein. According to some embodiments, an example system includes a content management system configured to create web content that includes at least one asset that resides on an external system that is remote to the system, the web content having a reference to the at least one asset, an external content library connector system exposing connectors that are accessible to both the content management system and a dynamic experience delivery system, and the dynamic experience delivery system configured to invoke the external content library connector system to obtain the at least one asset based on the reference using one or more of the connectors and publish the web content with the at least one asset included therein.

Abstract: Content management systems that utilize blueprinting and external content libraries are described herein. Methods for managing a web-based marketing campaign using a blueprint may include establishing a blueprint for a web-based marketing campaign using a content management system, the blueprint having rules for managing assets utilized by at least a portion of a plurality of publications of a hierarchical model of the web-based marketing campaign, the plurality of publications having at least one parent publication and at least one child publication. In some instances, at least a portion of the assets utilized by the hierarchical model may be stored on an external content library. The methods may also include determining a change in at least one asset for the at least one parent publication, and automatically inheriting the change in the at least one asset for the at least one parent publication to the at least one child publication according to the blueprint.

Abstract: Content management systems that utilize blueprinting and external content libraries are described herein. Methods for managing a web-based marketing campaign using a blueprint may include establishing a blueprint for a web-based marketing campaign using a content management system, the blueprint having rules for managing assets utilized by at least a portion of a plurality of publications of a hierarchical model of the web-based marketing campaign, the plurality of publications having at least one parent publication and at least one child publication. In some instances, a portion of the assets utilized by the hierarchical model are stored on an external content library. The methods may also include determining a change in at least one asset for the at least one parent publication, and automatically inheriting the change in the at least one asset for the at least one parent publication to the at least one child publication according to the blueprint.

Abstract: Translation review workflow systems and methods are disclosed herein. Some embodiments include a web content management system having a translation preview agent, the web content management system managing web content for publishing, a translation system that manages translation content of the web content, and a translation preview service that generates a translation preview of the web content with the translated content that is embedded within the web content to maintain context for a translator.

Abstract: Translation review workflow systems and methods are disclosed herein. Some embodiments include a web content management system having a translation preview agent, the web content management system managing web content for publishing, a translation system that manages translation content of the web content, and a translation preview service that generates a translation preview of the web content with the translated content that is embedded within the web content to maintain context for a translator.

Abstract: Translation review workflow systems and methods are disclosed herein. Some embodiments include a web content management system having a translation preview agent, the web content management system managing web content for publishing, a translation system that manages translation content of the web content, and a translation preview service that generates a translation preview of the web content with the translated content that is embedded within the web content to maintain context for a translator.

Abstract: Systems, methods, and media for executing and optimizing the performance of online marketing initiatives are provided herein. Methods may include the steps of receiving input corresponding to one or more marketing initiatives, each of the one or more online marketing initiatives including at least one entry asset, generating one or more online marketing initiatives from the received input, providing the one or more online marketing initiatives to one or more presentation servers for publishing the one or more marketing initiative to one or more platforms, receiving tracking data for at least one of the one or more marketing initiatives, comparing the tracking data to one or more performance metrics to determine the performance of the at least one marketing initiative, and storing at least one of the tracking data and the performance metric in a database coupled to at least one of the web server and the one or more presentation servers.

Abstract: Content management systems that utilize external content libraries are described herein. According to some embodiments, methods for using an external content library may include registering an external content library with a content management system using an external content provider module, and mapping assets of the external content library for use within the content management system.

Abstract: Translation review workflow systems and methods are disclosed herein. Some embodiments include a web content management system having a translation preview agent, the web content management system managing web content for publishing, a translation system that manages translation content of the web content, and a translation preview service that generates a translation preview of the web content with the translated content that is embedded within the web content to maintain context for a translator.

Abstract: Content management systems that utilize external content libraries are described herein. According to some embodiments, methods for using an external content library may include registering an external content library with a content management system using an external content provider module, and mapping assets of the external content library for use within the content management system.

Abstract: Content management systems that utilize blueprinting and external content libraries are described herein. Methods for managing a web-based marketing campaign using a blueprint may include establishing a blueprint for a web-based marketing campaign using a content management system, the blueprint having rules for managing assets utilized by at least a portion of a plurality of publications of a hierarchical model of the web-based marketing campaign, the plurality of publications having at least one parent publication and at least one child publication. In some instances, at least a portion of the assets utilized by the hierarchical model may be stored on an external content library. The methods may also include determining a change in at least one asset for the at least one parent publication, and automatically inheriting the change in the at least one asset for the at least one parent publication to the at least one child publication according to the blueprint.

Abstract: Systems, methods, and media for executing and optimizing the performance of online marketing initiatives are provided herein. Methods may include the steps of receiving input corresponding to one or more marketing initiatives, each of the one or more online marketing initiatives including at least one entry asset, generating one or more online marketing initiatives from the received input, providing the one or more online marketing initiatives to one or more presentation servers for publishing the one or more marketing initiative to one or more platforms, receiving tracking data for at least one of the one or more marketing initiatives, comparing the tracking data to one or more performance metrics to determine the performance of the at least one marketing initiative, and storing at least one of the tracking data and the performance metric in a database coupled to at least one of the web server and the one or more presentation servers.