Abstract: Disclosed is a method of improving roadway safety by increasing societal awareness and providing a recognizable symbol or figure that alerts motorists of upcoming roadway hazards, construction sites and broken down vehicles and triggers a compliant response. The method includes the introduction of a safety alert figure or symbol, which can be utilized in a broad marketing, advertising and educational campaign for the purposes of increasing roadway safety and awareness, particularly for commonly dangerous roadway environments involving motorists and pedestrians or roadway workers. The method also comprises the physical implementation of the figure as a roadway sign, alerting motorists and directing traffic while affiliating the sign with the campaigned figure. The goal is to increase roadway awareness, increase motorist compliance with roadway signs and reduce the instances of injury or fatality as a result of roadway collisions in these environments.