Abstract: An interactive display capable of providing an interested party with information relating to an object. The object is provided with identifying indicia. The display includes a reader for reading the indicia. Identifying information read from the indicia for a particular object is used to retrieve object information stored in memory in associating with the identifying information for the object. A display system includes the interactive display and a rack supporting multiple objects, each of which is provided with unique identifying indicia capable of being read by the indicia reader of the interactive display. The interactive display displays object information retrieved from the memory to the interested party when the object's identifying indicia is read by the interactive display's indicia reader. The system is particularly useful for displaying product information relating to specially configured product samples supported in a conventional display rack.