Patents by Inventor Laura Itzkowitz

Laura Itzkowitz has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 7984832
    Abstract: A pump dispenser has a large ergonomic actuator designed to ergonomically deliver a composition to a substrate in the consumer's hand without the consumer having to pick up the pump dispenser. The ergonomic design allows the composition to be delivered in a proper aspect ratio to the substrate. The composition can be delivered in such a way that the composition is not aerosolized into the air or delivered to an unintended surface. The method of delivery can be made intuitive to the consumer by providing an actuator skirt that suggests the pumping mechanism or by providing a depiction of a hand or substrate over the pump dispenser. The pump dispenser is also useful for compositions or substrates that are not stable together.
    Type: Grant
    Filed: October 23, 2006
    Date of Patent: July 26, 2011
    Assignee: The Clorox Company
    Inventors: Nicholas L. Pivonka, Daniel Aaron Huitt, Laura Itzkowitz, Tami O'Connell, Jodi Lynn Russell, Agnete Enga, John Kiechel, Nasahn Sheppard
  • Patent number: 7578388
    Abstract: A retail or advertising display contains visual cues which convey the area of use and the method of use of a novel vertical pump-up dispenser to the consumer. Having a sponge or other substrate on top of the dispenser conveys the area of use of the dispenser. The dispenser has a large actuator surface designed to convey that it can deliver a composition to a broad substrate area, such as a sponge, in the consumer's hand without the consumer having to pick up the pump dispenser. Having a hand over the substrate and dispenser conveys the one-handed method of cleaning that the dispenser allows. There may be additional indicia of use, such as arrows pointing down. The retail display may contain the dispenser and the substrate packaged together.
    Type: Grant
    Filed: April 27, 2007
    Date of Patent: August 25, 2009
    Assignee: The Clorox Company
    Inventors: Tami O'Connell, Laura Itzkowitz, Ricardo Ruiz de Gopegui, Jodi Lynn Russell, Peddy Khatami, Agnete Enga, John Kiechel, Nasahn Sheppard
  • Publication number: 20080273915
    Abstract: A vertical pump-up dispenser contains sensory cues on the actuator top which conveys consumer information, such “as what the product is” or “how to use the product” or “what brand the product is” or what fragrance the product is“. The sensory cue may be one or more colors, shapes, graphics, text, alpha-numeric characters, and/or patterns. The sensory cue may include both a visual cue and a tactile cue.
    Type: Application
    Filed: May 1, 2007
    Publication date: November 6, 2008
    Inventors: Tami O'Connell, Laura Itzkowitz, Danielle Coutts, Jodi Lynn Russell
  • Publication number: 20080264827
    Abstract: A retail or advertising display contains visual cues which convey the area of use and the method of use of a novel vertical pump-up dispenser to the consumer. Having a sponge or other substrate on top of the dispenser conveys the area of use of the dispenser. The dispenser has a large actuator surface designed to convey that it can deliver a composition to a broad substrate area, such as a sponge, in the consumer's hand without the consumer having to pick up the pump dispenser. Having a hand over the substrate and dispenser conveys the one-handed method of cleaning that the dispenser allows. There may be additional indicia of use, such as arrows pointing down. The retail display may contain the dispenser and the substrate packaged together.
    Type: Application
    Filed: April 27, 2007
    Publication date: October 30, 2008
    Inventors: Tami O'Connell, Laura Itzkowitz, Ricardo Ruiz de Gopegui, Jodi Lynn Russell, Peddy Khatami, Agnete Enga, John Kiechel, Nasahn Sheppard
  • Publication number: 20080245821
    Abstract: A vertical pump-up dispenser dispenses a fluid composition having a critical rheology that together with the dispenser delivers sufficient flow with a consumer preferred pressure drop and viscosity. The dispenser may also be designed to generate a foaming product.
    Type: Application
    Filed: April 5, 2007
    Publication date: October 9, 2008
    Inventors: Laura Itzkowitz, Danielle Coutts, Daniela Fritter, Tami O'Connell, Jodi Lynn Russell
  • Publication number: 20080202556
    Abstract: A pump dispenser has a large ergonomic actuator designed to ergonomically deliver a composition to a substrate in the consumer's hand without the consumer having to pick up the pump dispenser. The ergonomic design allows the composition to be delivered in a proper aspect ratio to the substrate. The composition can be delivered in such a way that the composition is not aerosolized into the air or delivered to an unintended surface. The method of delivery can be made intuitive to the consumer by providing an actuator skirt that suggests the pumping mechanism or by providing a depiction of a hand or substrate over the pump dispenser. The pump dispenser is also useful for compositions or substrates that are not stable together.
    Type: Application
    Filed: October 23, 2006
    Publication date: August 28, 2008
    Inventors: Nicholas L. Pivonka, Lafayette D. Foland, Daniel Aaron Huitt, Laura Itzkowitz, Tami O'Connell, Ricardo Ruiz de Gopegui, Jodi Lynn Russell, Agnete Enga, John Kiechel, Nasahn Sheppard
  • Publication number: 20080093387
    Abstract: A pump dispenser has a large ergonomic actuator designed to ergonomically deliver a composition to a substrate in the consumer's hand without the consumer having to pick up the pump dispenser. The ergonomic design allows the composition to be delivered in a proper aspect ratio to the substrate. The composition can be delivered in such a way that the composition is not aerosolized into the air or delivered to an unintended surface. The method of delivery can be made intuitive to the consumer by providing an actuator skirt that suggests the pumping mechanism or by providing a depiction of a hand or substrate over the pump dispenser. The pump dispenser is also useful for compositions or substrates that are not stable together.
    Type: Application
    Filed: October 23, 2006
    Publication date: April 24, 2008
    Inventors: Nicholas L. Pivonka, Daniel Aaron Huitt, Laura Itzkowitz, Tami O'Connell, Jodi Lynn Russell, Agnete Enga, John Kiechel, Nasahn Sheppard