Patents by Inventor Laura Poffenberger

Laura Poffenberger has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 9788041
    Abstract: Methods and system for generating companion content for rendering on a secondary device during presentation of content on a main device include detecting execution of a local application on the secondary device by a server application. The local application establishes a wireless connection through an application programming interface (API) with the secondary device and a device that interfaces with the main device and accesses metadata defining content being rendered on the main device. The local application transmits the metadata received from the device to the server application. Historical data is generated based on the metadata received from the secondary device. The metadata within the historical data is analyzed to identify surfing paths of one or more users over time. Companion content is generated based on the surfing paths of the one or more users and forwarded to the secondary device for rendering while the secondary device is connected to the device that interfaces with the main device.
    Type: Grant
    Filed: August 29, 2011
    Date of Patent: October 10, 2017
    Assignee: Yahoo Holdings, Inc.
    Inventors: David Mowrey, Laura Poffenberger
  • Publication number: 20160165318
    Abstract: An example method for providing an interactive advertisement in association with a media presentation comprises storing a commercial identifier in association with an interactive advertisement identifying a commercial associated with the interactive advertisement. The interactive advertisement is associated with interactive advertisement data comprising a related content identifier identifying a related content object. Before a commercial segment begins, a list of commercials to be provided during the commercial segment is received comprising the commercial identifier. After determining that the commercial associated with the interactive advertisement is to be provided during the commercial segment and responsive to determining that the commercial segment is eligible for hosting the interactive advertisement, providing at least a portion of the interactive advertisement data, the portion of the interactive advertisement data configured to provide access to the related content object.
    Type: Application
    Filed: January 28, 2016
    Publication date: June 9, 2016
    Inventors: Keith Chandler, Alex Wellen, Don Loheide, Rajin Persaud, Michael Koetter, Chris Hinton, Neda Davis, Laura Poffenberger
  • Publication number: 20160150292
    Abstract: An example method for providing an interactive advertisement in association with a media presentation comprises storing a commercial identifier in association with an interactive advertisement identifying a commercial associated with the interactive advertisement. The interactive advertisement is associated with interactive advertisement data comprising a related content identifier identifying a related content object. Before a commercial segment begins, a list of commercials to be provided during the commercial segment is received comprising the commercial identifier. After determining that the commercial associated with the interactive advertisement is to be provided during the commercial segment and responsive to determining that the commercial segment is eligible for hosting the interactive advertisement, providing at least a portion of the interactive advertisement data, the portion of the interactive advertisement data configured to provide access to the related content object.
    Type: Application
    Filed: January 28, 2016
    Publication date: May 26, 2016
    Inventors: Keith Chandler, Alex Wellen, Don Loheide, Rajin Persaud, Michael Koetter, Chris Hinton, Neda Davis, Laura Poffenberger
  • Publication number: 20160150290
    Abstract: An example method for providing an interactive advertisement in association with a media presentation comprises storing a commercial identifier in association with an interactive advertisement identifying a commercial associated with the interactive advertisement. The interactive advertisement is associated with interactive advertisement data comprising a related content identifier identifying a related content object. Before a commercial segment begins, a list of commercials to be provided during the commercial segment is received comprising the commercial identifier. After determining that the commercial associated with the interactive advertisement is to be provided during the commercial segment and responsive to determining that the commercial segment is eligible for hosting the interactive advertisement, providing at least a portion of the interactive advertisement data, the portion of the interactive advertisement data configured to provide access to the related content object.
    Type: Application
    Filed: January 28, 2016
    Publication date: May 26, 2016
    Inventors: Keith Chandler, Alex Wellen, Don Loheide, Rajin Persaud, Michael Koetter, Chris Hinton, Neda Davis, Laura Poffenberger
  • Publication number: 20160150291
    Abstract: An example method for providing an interactive advertisement in association with a media presentation comprises storing a commercial identifier in association with an interactive advertisement identifying a commercial associated with the interactive advertisement. The interactive advertisement is associated with interactive advertisement data comprising a related content identifier identifying a related content object. Before a commercial segment begins, a list of commercials to be provided during the commercial segment is received comprising the commercial identifier. After determining that the commercial associated with the interactive advertisement is to be provided during the commercial segment and responsive to determining that the commercial segment is eligible for hosting the interactive advertisement, providing at least a portion of the interactive advertisement data, the portion of the interactive advertisement data configured to provide access to the related content object.
    Type: Application
    Filed: January 28, 2016
    Publication date: May 26, 2016
    Inventors: Keith Chandler, Alex Wellen, Don Loheide, Rajin Persaud, Michael Koetter, Chris Hinton, Neda Davis, Laura Poffenberger
  • Patent number: 8793730
    Abstract: Methods and system for providing companion content at a secondary device for a content being rendered on a main device includes establishing a connection between the secondary device and a device that interfaces with the main device so as to enable the secondary device to access and control the content being rendered on the main device. The method further includes detecting data associated with the content being rendered on the main device through the connection, wherein the data includes metadata associated with the content rendered on the main device. The metadata is communicated to a remote application over the internet. The remote application is configured to analyze the metadata to produce communication content that relates to the content rendered on the main device. Companion content for the content being rendered on the main device is obtained from the remote application and rendered on the secondary device while the content is rendering on the main device.
    Type: Grant
    Filed: December 30, 2010
    Date of Patent: July 29, 2014
    Assignee: Yahoo! Inc.
    Inventors: David Mowrey, Laura Poffenberger
  • Publication number: 20120174158
    Abstract: Methods and system for generating companion content for rendering on a secondary device during presentation of content on a main device include detecting execution of a local application on the secondary device by a server application. The local application establishes a wireless connection through an application programming interface (API) with the secondary device and a device that interfaces with the main device and accesses metadata defining content being rendered on the main device. The local application transmits the metadata received from the device to the server application. Historical data is generated based on the metadata received from the secondary device. The metadata within the historical data is analyzed to identify surfing paths of one or more users over time. Companion content is generated based on the surfing paths of the one or more users and forwarded to the secondary device for rendering while the secondary device is connected to the device that interfaces with the main device.
    Type: Application
    Filed: August 29, 2011
    Publication date: July 5, 2012
    Applicant: Yahoo!, Inc.
    Inventors: David Mowrey, Laura Poffenberger
  • Publication number: 20120174155
    Abstract: Methods and system for providing companion content at a secondary device for a content being rendered on a main device includes establishing a connection between the secondary device and a device that interfaces with the main device so as to enable the secondary device to access and control the content being rendered on the main device. The method further includes detecting data associated with the content being rendered on the main device through the connection, wherein the data includes metadata associated with the content rendered on the main device. The metadata is communicated to a remote application over the internet. The remote application is configured to analyze the metadata to produce communication content that relates to the content rendered on the main device. Companion content for the content being rendered on the main device is obtained from the remote application and rendered on the secondary device while the content is rendering on the main device.
    Type: Application
    Filed: December 30, 2010
    Publication date: July 5, 2012
    Applicant: Yahoo! Inc.
    Inventors: David Mowrey, Laura Poffenberger