Abstract: Information such as advertisements (26) or news is selected for a user based on the attributes (23) that the user has input to build (22) their avatar (21) or avatar environment. The advertisements may be selected for presentation (24) using one user's attributes or attribute history. Alternatively, the user's attributes may be used to proximity search for matching user attributes and those are used to select the advertisement. In another embodiment, the attributes are used to affect the behaviour of an agent representing the user.

Abstract: A system for the facilitation of direct response to conventional advertising and other media, initiated by a mobile subscriber to a wireless network, using a dial keypad on a mobile device, is disclosed. The system allows the subscriber to easily reply to a call to action and to be engaged in a dialogue with a service server or representative in a manner that dynamically matches the capabilities of the subscriber's device and the service requested. The system is implemented without any modifications to the wireless device or network.