Abstract: Systems and methods disclosed herein relate to fine-tuning machine learning (ML) chatbots for an enterprise. The systems and methods may use ML chatbots and/or generative ML to generate social media content for a user associated with an enterprise. The systems and methods may fine-tune a base ML model, and use the fine-tuned ML model for the ML chatbot. A user profile may indicate user attributes, and a fine-tuned ML model may be loaded for the ML chatbot based upon an identified user profile.