Patents by Inventor Laurent BURY

Laurent BURY has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • METHOD AND SYSTEM FOR DETERMINING THE ATTENTION OF A USER OF AT LEAST ONE VIDEO ADVERTISING IN A WEB PAGE AND FOR RECYCLING THE VIDEO ADVERTISING DISPLAYED TO THE USER DEPENDING ON SAID MEASUREMENT
    Publication number: 20180060900
    Abstract: Method for measuring a user's attention to at least one video advertisement in an Internet page, the Internet page comprising at least one video space suitable for displaying a video advertisement. The method comprises steps during which: when a video advertisement is displayed in at least one video space, events are measured linked to at least one from among the structure of the Internet page comprising the video spaces in which the video advertisement is displayed and the actions of the user, at least one criterion is determined linked to the events measured, an attention measurement is then determined according to the values of the criteria.
    Type: Application
    Filed: December 30, 2016
    Publication date: March 1, 2018
    Applicant: MEDIABONG
    Inventors: Laurent Bury, Pierre Claudon, Khalid Mehl
  • Method and system for dynamic display of at least one video advertisement in an internet page intended to be viewed by a user
    Patent number: 9860610
    Abstract: Method of dynamic display of at least one video advertisement in an Internet page intended to be viewed by a user, comprising the following steps: information identifying the Internet page is determined, at least one video location in which the video advertisement is to be displayed in the Internet page is determined by analyzing the page layout of the Internet page as a function of the source code of the Internet page or as a function of a predefined heuristic algorithm, and by determining at least one location as a function of the page layout and of predefined rules, at least one video advertisement to be displayed is determined as a function of the information identifying the Internet page, and the display of the video advertisement is commanded as a function of the determined positions of the video locations.
    Type: Grant
    Filed: April 29, 2016
    Date of Patent: January 2, 2018
    Assignee: MEDIABONG
    Inventors: Laurent Bury, Pierre Claudon
  • Method and system for dynamic display of at least one video advertisement in an Internet page intended to be viewed by a user
    Publication number: 20170289642
    Abstract: Method of dynamic display of at least one video advertisement in an Internet page intended to be viewed by a user, comprising the following steps: information identifying the Internet page is determined, at least one video location in which the video advertisement is to be displayed in the Internet page is determined by analysing the page layout of the Internet page as a function of the source code of the Internet page or as a function of a predefined heuristic algorithm, and by determining at least one location as a function of the page layout and of predefined rules, at least one video advertisement to be displayed is determined as a function of the information identifying the Internet page, and the display of the video advertisement is commanded as a function of the determined positions of the video locations.
    Type: Application
    Filed: April 29, 2016
    Publication date: October 5, 2017
    Inventors: Laurent BURY, Pierre CLAUDON