Abstract: The present disclosure provides a video system for capturing and distributing video content. The video system includes a camera arrangement for capturing video content and storing the video content in data memory, and a tag arrangement in communication with the camera arrangement. The tag arrangement is operable to provide a signal which enables its position within a field of view of the camera. The video system further includes a data processing and communication arrangement which is operable to process the video content to pan and/or zoom, at least for a part of a time duration of the video content, in respect of an advertisement target associated with the tag arrangement, to generate corresponding processed video content, to supplement the processed video content with metadata, and to distribute the processed video content together with its metadata to other parties.