Abstract: Certificates can be redeemed for a physical product during an in-person exchange. This can be based upon providing to a third party, via an electronic data network, an opportunity to select a physical product to provide to a particular recipient via an in-person exchange; receiving from the third party, via an electronic data network, a selection of the physical product to provide to the particular recipient in an in-person exchange; and providing a message to the particular recipient. The message can comprise, at least in part, a certificate that can be redeemed by the particular recipient for the physical product at a retailer and can further comprise transaction-specific validation information that, when utilized by the retailer, will validate a bearer as being authorized to receive the physical product via the in-person exchange without further additional payment from the bearer to the retailer.