Patents by Inventor Lawrence A. Weyer

Lawrence A. Weyer has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System for measuring web traffic related to an offline advertising campaign
    Patent number: 8386310
    Abstract: A system is described for measuring web traffic relating to an offline advertising campaign. The system may include a processor and a memory. The memory may be operatively connected to the processor and may store an offline advertising campaign of an advertiser, a time period, a set of users and web traffic data. The processor may identify the offline advertising campaign, and the period of time the offline advertising campaign was available to a set of users. The processor may measure the web traffic related to the offline advertising campaign of the users during the time period.
    Type: Grant
    Filed: March 20, 2007
    Date of Patent: February 26, 2013
    Assignee: Yahoo! Inc.
    Inventors: Lawrence A. Weyer, Robert J. Page, Bassel Ojjeh
  • SYSTEM FOR SERVING ADVERTISEMENTS BASED ON OFFLINE ADVERTISING CAMPAIGNS
    Publication number: 20080235089
    Abstract: A system is described for serving an online advertisement based on an offline advertising campaign. The system may include a memory, an interface and a processor. The memory may be operatively connected to the interface and the processor and may store an offline advertising campaign of an advertiser, an advertising effect period, a set of users, and an online advertisement. The interface may be operatively connected to the memory and may be used to serve the online advertisement to the users in the set of users. The processor may be operatively connected to the memory and the interface. The processor may identify the offline advertising campaign and the advertising effect period, the period when the offline advertising campaign is capable of effecting the online behavior of the set of users. The processor may identify an online advertisement relating to the offline advertising campaign.
    Type: Application
    Filed: May 23, 2007
    Publication date: September 25, 2008
    Applicant: Yahoo! Inc.
    Inventors: Lawrence A. Weyer, Robert J. Page, Bassel Ojjeh
  • System for measuring web traffic related to an offline advertising campaign
    Publication number: 20080235088
    Abstract: A system is described for measuring web traffic relating to an offline advertising campaign. The system may include a processor and a memory. The memory may be operatively connected to the processor and may store an offline advertising campaign of an advertiser, a time period, a set of users and web traffic data. The processor may identify the offline advertising campaign, and the period of time the offline advertising campaign was available to a set of users. The processor may measure the web traffic related to the offline advertising campaign of the users during the time period.
    Type: Application
    Filed: March 20, 2007
    Publication date: September 25, 2008
    Inventors: Lawrence A. Weyer, Robert J. Page, Bassel Ojjeh