Abstract: Internet advertising has always been a hit and miss proposition. The targeted product specific advertising program disclosed is different because it searches the shopper's list for specific products that a shopper is planning to buy. For example, suppose a merchant wants to target shoppers that have a particular brand or brands of bathroom tissue in their shopping list. The merchant could have the system display an ad to the shopper offering the shopper the brand of bathroom tissue that the shopper has in their list or a house brand for a very low price or even free with an order. If the shopper clicks through on the ad, the shopper will enter the merchant's site through a special URL specified by the merchant along with the active shopping list in an attached data packet.

Abstract: A method and system for remotely building a shopping list for remote shopping and ordering merchandise electronically. A shopping list can be built any time, anywhere by scanning, speaking, or keying-in barcode numbers such as UPC codes into a data collection device that can be an intricate part of the terminal or interfaced to the terminal The terminal is used for ordering merchandise through a direct distance dial or wireless telephone network, that could utilize or connect to the Internet, to connect to a shopper assistance portal that maintains information relating to a plurality of merchants and a plurality of product offered by the plurality of merchants. The merchandise is identified by barcode numbers in the form of individual digital merchandise codes. The geographical location of order placement can be configured by the user to select only merchants that service the location.